In a bid to serve an untapped market, PerAspera Consulting, LLC, is now offering personalized technology consulting services in the KC Metro area.

PerAspera president and founder, Brian S. Pauls, believes the time is right for such individualized assistance for main-stream tech users.

"We are entering the next phase of the technological revolution," says Pauls. "Technology is no longer strictly a mass-market product. Technology has become personal. That is both the challenge and the opportunity presented by technology today."

While traditional computer consulting has focused on bytes and bolts--software and hardware--PerAspera aims to solve the human aspect of the problem as well.

"No two people use technology in exactly the same way," Pauls observes. "I might buy a cell phone or a computer or a PDA to do five or six different things. But they aren't necessarily the same five or six things you might want those devices to do. Even if there is some overlap, you are almost certainly going to want those tasks done differently from the way I want them done. One size does not fit all."

To meet personalized needs, PerAspera offers--in addition to the customary hourly consulting rates--a "personalized technology consulting" package. A contingency fee will put PerAspera on the job the next time you want to buy the latest and greatest tech. PerAspera will work with you extensively to identify exactly what you want to accomplish with your new gadget, and then will scour the market looking for just the right tool. Once you decide what you want to buy, PerAspera collects a commission on the sale. Personalized training is available for an hourly rate, to help you make sure you are using your new technology to the max.

The computer industry is often high on tech skills and low on people skills. PerAspera believes the market is ready for someone who can make technology serve people, and not the other way around.