Once you have made a connection with a prospect, and he or she has agreed to share his or her contact information with you, it is time to nurture the growing relationship. You do this by informing your prospects with email messages they will find timely and relevant.
No one wants to sign up for a spam list. If your prospects don't get value from your messages, they will most likely unsubscribe from your list, or even report you to their ISP as a spammer.
In The Constant Contact Guide to Email Marketing, Eric Groves of Constant Contact discusses the essential element of informing and nurturing your prospects as part of the Constant Contact Cycle:
-Acquire
-Connect
-Inform
-Grow
"It's important to write content that acknowledges your original connection," writes Groves. "...if you made a connection because someone trusted your expertise, send emails that share more of your expertiese versus simply promoting what you offer."
Overland Park (and the entire Kansas City area) is a neighborly place. Be a good neighbor. If someone is willing to share his or her email address with you, send information that will truely benefit your prospect. He or she will be more likely to become your customer.
Download our FREE CEO Tips fact sheet on the top five things you need to do to make your Website email-marketing-ready. Registration required.
PerAspera Consulting, LLC is a Constant Contact Business Partner. Sign up for a free 60-day trial, or get a copy of The Constant Contact Guide to Email Marketing at amazon.com.
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