Constant Contact's Eric Groves kicks off The Constant Contact Guide to Email Marketing with an admission:

"...this book is for busy leaders who don't have a lot of time...I've decided to use Chapter 1 to summarize all the email marketing success fundamentals containted in this book, so you can quickly decided which of your own email practices need immediate attention."

If you own or operate a business in the Overland Park and Kansas City area, then you know that the Metro can be a big place--especially if you are trying to get your name out there amid the din of dozens of competitors, who are all trying to do the same thing...

Email marketing is one of the most effective ways to promote your products and services. Wide distribution and low cost help to magnify the impact of your message. From an office in Corporate Woods, you can reach south to Olathe, north of the river, and east to Grandview and Lee's Summit. The question is--what is the best way to ensure that you reach the prospects and customers you want, and that they will then open, read, and respond to your email?