The Critical Edge
Technology advice for business owners, CEOs and executives
Building Your Email Marketing List With Kansas City Business Networking
Posted by: Brian S. Pauls | Comment (0)A tried-and-true tactic for acquiring new customers is business networking. Kansas City has all sorts of great networking opportunities, from the Greater Kansas City Chamber of Commerce, to the Central Exchange, to Principal Connections (sponsored by PerAspera Consulting, LLC.)
These events can help you build your email marketing list, just as well as they can help you add one new client at a time.
Building Your Kansas City Email List With Referrals
Posted by: Brian S. Pauls | Comment (0)Referrals are one of the best ways to grow your business--and your marketing list. While it would be an overstatement to say that everyone in Kansas City knows everyone else, there are very few "degrees of separation" between any two business-people in our town--and all (or almost all) of those business-people have computers. If you aren't sending them email marketing messages, someone else is...
Consider turning to people who already know, like and trust you for leads on new local prospects who might value your communications.
InfoStream Signup
The InfoStream is our weekly e-zine, and it's the easiest way to receive valuable insight from PerAspera
at NO cost to you!
You get technology tips for business owners and CEOs, success stories, guest columns, special offers, and seminar updates.
Check out our archives to see what you'll be getting...
Fun New Gadgets
Thermaltake BlackX DuetHow often do you back up your data? If you are like many small business owners, the answer is, "not often enough?"
Online back-up is a great solution--but sometimes you just want to make a copy (or copies!) of all those valuable photos, CAD files, or audio and video recordings, and take them home, or drop them off at the safe-deposit box, so you can rest easily at night.
Backup tapes have always been a hassle, and removable data cartridges can be a little pricey.
That's the niche the Thermaltake BlackX Duet was created to fill. This ultra-affordable dual-hard drive chassis allows you to turn any old SATA drive into a removable data cartridge, for a fraction of the cost.
Such a bare-bones approach to data backup is not for everyone--but if you are looking for a simple and cost-effective way to produce multiple redundant copies of your most critical data, this is a solution that is hard to beat.
Check out what is happening around our offices, and at the special events we sponsor, by becoming a friend of PerAspera Consulting, LLC on Facebook. 
Connect on LinkedIn with PerAspera Consulting, LLC founder and owner, Brian S. Pauls. 
Follow our blog posts, technology updates and special announcements on Twitter. YouTube
Check out the entire library of PerAspera Consulting, LLC videos, available on our YouTube Channel.