The Critical Edge
Technology advice for business owners, CEOs and executives
Two Important Tips for Getting Found On Google in Kansas City
Posted by: Brian S. Pauls | Comment (0)Advertising (like everything else, it seems) has gone virtual. Marketing dollars that used to go into newspaper ads and the yellow-pages are now much better spent "getting found" online.
How do you make sure that prospects in Kansas City actually see your Website, and then become customers? Two elements are essential to implementing a successful online marketing strategy.
Tell Your Kansas City Readers Stories...About Kansas City!
Posted by: Brian S. Pauls | Comment (0)If you operate a local business, then you are interested in reaching out to local prospects and customers. Your email newsletter can help you do this in ways your readers will find engaging and interesting.
Just focusing on your business all the time can get boring for both you and your recipients. Boring isn't good for anyone! Instead, take the time to focus on others—such as your customers and their businesses! This will not only give you a chance to “mix it up” and keep things fresh, it will also allow you to provide your readers with valuable information about other products and services available in the Kansas City area.
Your Customers Are Experts, Too
Posted by: Brian S. Pauls | Comment (0)Another great source of valuable content for your email newsletter is to share the expertise of your customers with the rest of your subscribers.
Everyone with whom you do business is an expert in something. Very likely, they are an expert on a topic that will interest your other customers. After all, your clients already have one thing in common--they all do business with you.
How To Become a Subject Matter Expert In Kansas City
Posted by: Brian S. Pauls | Comment (0)An excellent way to engage the recipients of your email newsletter is to become a local expert on a topic which your readers find interesting.
There may be no shortage of people in the world who know about your industry--but there may be a shortage of such people in Kansas City. At the very least, there may be a shortage of such people who are willing to take the time to write down their expertise and share it with others for free.
The Best Way to Engage Readers With Your Email Marketing Campaign
Posted by: Brian S. Pauls | Comment (0)Great content is essential if you want to build the subscriber-base of your email newsletter--and if you want to turn those subscribers into repeat customers.
What is the key to great content? Tell your readers something they want to know!
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Fun New Gadgets
Thermaltake BlackX DuetHow often do you back up your data? If you are like many small business owners, the answer is, "not often enough?"
Online back-up is a great solution--but sometimes you just want to make a copy (or copies!) of all those valuable photos, CAD files, or audio and video recordings, and take them home, or drop them off at the safe-deposit box, so you can rest easily at night.
Backup tapes have always been a hassle, and removable data cartridges can be a little pricey.
That's the niche the Thermaltake BlackX Duet was created to fill. This ultra-affordable dual-hard drive chassis allows you to turn any old SATA drive into a removable data cartridge, for a fraction of the cost.
Such a bare-bones approach to data backup is not for everyone--but if you are looking for a simple and cost-effective way to produce multiple redundant copies of your most critical data, this is a solution that is hard to beat.
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