A full-featured online product catalog is one of the more common requests we get from Web services customers.
This makes sense. A dynamic, up-to-date catalog can do a lot for your business. It provides easy access to your products, gives your customers the information they need, and streamlines the ordering process.
We find, however, that many customers don't realize what they are asking for when they say they want an online catalog. A great catalog can make you money, but a bad catalog can be worse than no catalog at all. There are a number of factors to consider to ensure you get a valuable tool for your business, not an expensive write-off.
The folks over at 3 Media Web have produced an excellent white-paper, which can help you ask the right questions as you contemplate either developing a new Web-based catalog or updating the one you have now.
Check it out, read it carefully, and start asking yourself and your developer some hard questions about how to make your product the truly effective centerpiece of your online brand.
About the Author: Brian S. Pauls graduated with a B.A. in Communication Arts from Bethel College in North Newton, Kansas. His 20 years of experience in the computer field have shown him an unmet need--the application of technology on a truly individual level. In an industry filled with "hardware" people rather than "people people," Brian's background in communication has been a tremendous asset. He founded PERASPERA CONSULTING, LLC to bring individualized technology solutions to clients who are tired of the "one size fits all" approach.
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