The Role of Email In Your Marketing Plan
The Critical Edge
Technology advice for business owners, CEOs and executives
The Role of Email In Your Marketing Plan
Posted by: Brian S. Pauls
What is the role of email in a well-designed marketing plan?
This is a vital question for the owner of any business--large or small--who wants his or her business to grown.
You may have a very elaborate marketing plan, subtly crafted to engage prospects all over the Kansas City metro area--from Platte City to Olathe. Where does email marketing fit into that picture?
In The Constant Contact Guide to Email Marketing, Eric Groves, with Constant Contact, reveals what he calls the Marketing Mix.
Essentially, the Marketing Mix encompasses three stages:
Awareness Mareting reaches out to those who do not know about your business.
Acquisition Marketing attempts to turn those who know about you into active customers.
Action Marketing encourages your active customers to continue buying from you.
Next week, we will explore each of these stages, and examine the role of email marketing at each stage of the process.
Download our FREE CEO Tips fact sheet on the top five things you need to do to make your Website email-marketing-ready. Registration required.
PerAspera Consulting, LLC is a Constant Contact Business Partner. Sign up for a free 60-day trial, or get a copy of The Constant Contact Guide to Email Marketing at amazon.com.
You can also follow The Critical Edge on Facebook or Twitter.
Subscribe to this comment's feed
written by marketing strategy , May 31, 2010
One Way to pull more inquiries to your advertising? Offer a free special report.
InfoStream Signup
The InfoStream is our weekly e-zine, and it's the easiest way to receive valuable insight from PerAspera
at NO cost to you!
You get technology tips for business owners and CEOs, success stories, guest columns, special offers, and seminar updates.
Check out our archives to see what you'll be getting...
Fun New Gadgets
Thermaltake BlackX DuetHow often do you back up your data? If you are like many small business owners, the answer is, "not often enough?"
Online back-up is a great solution--but sometimes you just want to make a copy (or copies!) of all those valuable photos, CAD files, or audio and video recordings, and take them home, or drop them off at the safe-deposit box, so you can rest easily at night.
Backup tapes have always been a hassle, and removable data cartridges can be a little pricey.
That's the niche the Thermaltake BlackX Duet was created to fill. This ultra-affordable dual-hard drive chassis allows you to turn any old SATA drive into a removable data cartridge, for a fraction of the cost.
Such a bare-bones approach to data backup is not for everyone--but if you are looking for a simple and cost-effective way to produce multiple redundant copies of your most critical data, this is a solution that is hard to beat.
Check out what is happening around our offices, and at the special events we sponsor, by becoming a friend of PerAspera Consulting, LLC on Facebook. 
Connect on LinkedIn with PerAspera Consulting, LLC founder and owner, Brian S. Pauls. 
Follow our blog posts, technology updates and special announcements on Twitter. YouTube
Check out the entire library of PerAspera Consulting, LLC videos, available on our YouTube Channel.